Direccionamiento estratégico con cuadro de mando integral para firmas auditoras

Abstract:

The study’s goal is to establish a Strategic Direction with the Balanced Scorecard for Audit companies, for monitoring, control,measurement and evaluation of the results obtained from strategic business initiatives. The model is based on guidelines of the qualitative and quantitative approach, based on the problem of audit firms, based on model variables, strategic direction and balanced scorecard, facilitating the change, growth and implementation of the strategy. This document contains a practical model of four phases, consolidating the coordination towards the achievement of goals, joining the Company´s generalities, Institutional Diagnosis, Strategic Direction and Balanced Scoreboard, as a strategic management system that generates customer value. It translates the vision and strategy of the organization into an understandable set of goals, within a framework of a strategic management and measurement system.

Año de publicación:

2019

Keywords:

Fuente:

google