Diseñar un plan de análisis en los estudiantes de la Facultad de Comunicación Social de la Universidad de Guayaquil acerca de los modelos de imagen que presentan los programas de cirugía estética Hola Mauricio y Redux clínica en la ciudad de Guayaquil

Abstract:

This proyect of investigation looks to search the characteristics of the construction of stereotypes that provoke the programs of estetic surgery such as Hola Mauricio and Redux clínica and their social stigmatization on the students of the Social Communication Faculty of the Guayaquil University with the only reason that is to execute an analysis of the mentioned characteristics , taking forward a hypothesis that through the reception of these programs it is inferred that that i the reason it genrates a build up in stereotypes and the social stigmatization converting these to be the reasons to take forward this investigation. with a descriptive type and a non experimentaltransactional one, chained to the phenomenology methodology, using in this work eight techniques of investigation with an intentional non probabilistic sample obtaining by these means a proven hypothesis, in addition to the work performed it is suggested to socialize a plan of reception analysis on young people when seeing estetic surgery programs in the massive means of communication.

Año de publicación:

2017

Keywords:

• comunicacion
• CIRUGÍAS ESTÉTICAS
• recepción
• ESTIGMACIÓN SOCIAL
• CONSTRUCCIÓN DE ESTEREOTIPOS

Fuente:

rraae