Diseñar una campaña radiofónica para difundir información relacionada a las finanzas en la familia para concienciar y sensibilizar a los guayaquileños de sus recursos monetarios.

Abstract:

Nowadays some financial decisions are taken very often, some of them are simple decisions, some others demand a more elaborated reflexion; in both cases it exists something in common; the decision that is taken now will be the cause, in a minor or bigger way the guilty of the economic situation that the family would have in the long, or short term. It is for this and only due to this necessity that a study on the morning news radio shows in the radio stations in the city of Guayaquil that transmit this kind of spaces. It is well known that the radio is a very influential means of communication and it is one of the first, according to the massive communicational history. Currently people to the radio through the internet, by means of the cell phone or a PC, which indicates that it is still at everybody is reach. For this reason, this proposal projects a different focus, through a radio campaign. In order to do this, the educational and cultural fields will be benefited, and they will be related to the economy and finances with the only finality of creating formative and informative spaces with this activity of daily use in the society in Guayaquil.

Año de publicación:

2017

Keywords:

• RADIAL
• Noticieros
• comunicacion
• Recursos
• FINANZAS
• CAMPAÑA

Fuente:

rraae