Diseño de estrategias para fidelizar a los clientes de la compañía Tixjuris consultores Empresariales S.A. en la Ciudad de Guayaquil
Abstract:
The service sector in the legal field of the city of Guayaquil is on the increase so that companies dedicated to this medium are harmed by competition, in the different legal processes incurred by their clients such as civil, tax, arbitration , customs, etc.; showing problems generated by the lack of knowledge of the party involved on how to react and proceed based on the legal and breach of the time of processes in which it has been incurred, the expensive expenses in hiring a legal advisor for each case that is Present and to the seriousness of each one, we have proposed the design of strategies to maintain and increase the client portfolio by loyalty to our company with the creation of an added value promoting annual plans at different costs including any type of procedure and legal resolutions depending on the executive field in which it develops. Increasing in this way the income for the company and the increase in its portfolio of fixed customers.
Año de publicación:
2019
Keywords:
- Procesos legales
- SERVICIO AL CLIENTE
- fidelizar clientes
- ESTRATEGIAS DE FIDELIZACIÓN
Fuente:
Tipo de documento:
Bachelor Thesis
Estado:
Acceso abierto
Áreas de conocimiento:
- Marketing
- Marketing
- Marketing
Áreas temáticas:
- Dirección general
- Publicidad y relaciones públicas