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Diseño de plan de negocios para la creación de la empresa Pañalera Baby Clean S.A. en la ciudad de Guayaquil

Abstract:

The main objective is to analyze the theoretical foundations and the environment to create the business and its operation. Framed within the initiatives of female entrepreneurship for the formation of microenterprises, we present the following business proposal, based on the commercialization of disposable diapers for children. This idea will be developed in the Tarqui Parish, in the city of Guayaquil. It is estimated that the demand is 345 diapers a day, which is equivalent to a total of $ 120.75 per day in sales potential, at an average price of $ 0.35 considering all sizes; Of which the market share of this venture will take 20% to meet the demand of the Los Rosales area. The growth of diaper consumption is given by the population percentage. In this Industry we mainly based our numbers by the birth of children. The diaper industry is well established and with a wide variety of sizes, features and brands according to customers convenience. The marketing of this product is done by a thoroughly investigation giving us proper results for our offer and demand perspectives.