Diseño de un Modelo Multistakeholder para el desarrollo de la Responsabilidad Social Empresarial de las Pymes de alojamiento de Montañita, cantón Santa Elena, año 2016

Abstract:

The technique used is the survey, through questionnaires and the Likert Scale tool, its application results in the relationships that SMEs maintain with clients, suppliers and the community are not adequate, so it is necessary to arrive to a commitment of corporate social responsibility, which contributes to the improvement of the relations of the SMEs of accommodation with the interest groups, to maintain a system that allows to give a quality attention and warmth to the stakeholders.

Año de publicación:

2018

Keywords:

Fuente:

google