Diseño de una marca Cultural para el museo de arte religioso del monasterio de las hermanas concepcionistas de Loja como una herramienta de promoción y difusión turística.

Abstract:

This research was conducted in order to obtain the title race engineer in Tourism Management and Environment, whose theme was created by the need to publicize the museum with its tourist promotion and dissemination. Initially a diagnosis of the current situation of the museum is, an inventory sheet Ministry of Tourism and Ranking Sheet is used here. An analysis DAFO in which the strengths, weaknesses, opportunities and threats are analyzed was performed. For the design of the brand culture, the survey was used to interview visitors and museum administrator. The main focus of this research is included in the cultural brand, that will be important for the identification and recognition of the tourist element, serving as a tool for tourism promotion and dissemination...

Año de publicación:

2016

Keywords:

• MUSEO DE ARTE RELIGIOSO
• PROMOCION TURÍSTICA
• Monasterio
• MARCA CULTURAL

Fuente:

rraae