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Diseño de una microempresa de importación y comercialización de insumos para fabricantes de velas artesanales en la ciudad de Guayaquil.

Abstract:

The degree work was based on designing a micro-enterprise for the importation and commercialization of supplies of excellent quality and with attractive aromas for the manufacture of artisanal candles, with the aim of offering artisans a place in the city of Guayaquil where they can acquire the materials needed to make candles. For this, the qualitative methodology was used because it allowed to have a direct approach with the candle producers and with the experts in the field of import and commercialization of inputs for the elaboration of these articles. In addition, through the different market, technical and economic studies it was possible to determine the segment to which it will be directed, where it will be located, distributed and the necessary equipment for its operation without forgetting the import costs plus the mode of transport of the products that It allowed to verify the viability and feasibility of the same because through the financial evaluation it was found that it is profitable.