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Adaptive web portal innovation to improve e-commerce management in pandemic time

Abstract:

Businesses have been forced to adapt and modify their behavior patterns to survive without losing a client, for which the following question is raised: How to promote the services of the Rapidito-Express company? whose general objective is to develop an adaptive web portal to improve advertising management in the Rapidito Express company in the city of Quevedo. A mixed type research was applied, bibliographic for the conceptual part, field with experimental design since the adaptive improvement was applied to the website and it was seen how the visualization results were improved and the increase in the clientele, synthetic analytical methodology, inductive-deductive and as techniques observation, surveys and interviews, this allowed to determine the needs. The proposal was a website that adapts to the types of screen existing on mobile devices, significantly expanding the viewing range in the city of Quevedo.