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Does the interactivity and participation of the audience in the iberoamerican cyber-media advance?

Abstract:

The interactivity together with the multi mediality they are defining elements of the cybermedia. The purpose of the investigation is to recognize the progress of the Web 2.0. in the cyber-media of Ibero-America. About the basis of the evaluation model proposed by Rodríguez-Martínez, Codina and Pedraza-Jiménez (2012) 60 websites are measured between June and July 2017. The hypothesis is that the participation of the audiences has been incorporated in a wide way, and, unlike previous investigations, compliance with the parameters it is appreciated: “Publication of contents created by users” and “Information access”. The methodology is complemented with 22 semi-structured interviews, done to experts from Colombia, USA, Ecuador, México and Uruguay. It is concluded that the cyber-media does not locate conditions to dialogue. The participation of the audience is limited. It is necessary to integrate to the users through interactivity. The trend seen in previous studies is kept.