E-Democracy on Facebook: Spanish MPs, social networks and Commitment 2.0

Abstract:

Social networks constitute a suitable resource and channel for the implementation of political marketing 2.0, as it provides a scenario where the interaction with users is possible. From this point of view, we verified their presence of the 350 members of the Spanish Congress on Facebook, the country's most popular social network, in order to establish the predominant typologies, updating frequency, contents, resources, and the types of information posted in this spaces. We also examine the interactivity of MPs in what we have termed Commitment 2.0: political communication in personal contexts such as social networks requires going from the participatory attitude to the participatory action. © 2011 IADIS.

Año de publicación:

2011

Keywords:

• facebook
• Political marketing
• Social Network
• e-Democracy

Fuente:

scopus