EL CINE COMO MEDIO DE COMUNICACIÓN MASIVA Y SU PAPEL EN LA TRANSMISIÓN DE REPRESENTACIONES SOCIALES A TRAVÉS DE LA PELÍCULA “ZOOTOPIA”, EN LOS ESTUDIANTES DE LA CARRERA DE DISEÑO GRÁFICO SECCIÓN MATUTINA DE LA UNIVERSIDAD DE GUAYAQUIL.

Abstract:

Research problem is: What is the role of cinema as a means of mass communication in the transmission of social representations to the students of the Graphic Design Career through the movie "Zootopia"? General Objective is: to analyze the role of cinema as a means of mass communication in the transmission of social representations to the students of the Graphic Design Career, through the observation of the movie "Zootopia". The hypothesis is: cinema as a means of mass communication conveys already established in social representations, likewise when viewing "Zootopia" deconstructs these paradigms in the students of the Graphic Design Career. Variables are: a) Mass communication; b) Social representations. Type of research is: descriptive. The design is: not-experimental transectional. Methodology is: empiricism. It was used four research techniques. The statics is: no intentional sampling. The results are: the hypothesis was verified. The proposal: communicational campaign for the implementation of workshops that impart on the knowledge about audiovisual production, acting, photography and graphic design.

Año de publicación:

2017

Keywords:

• COMUNICACION MASIVA
• comunicacion
• REPRESENTACIONES SOCIALES
• CINE
• DISEÑO GRÁFICO

Fuente:

rraae