Advertising the future: Drawn architecture in ADS published in arts & architecture during world war II

Abstract:

The military production policies imposed in the United States during World War II paralyzed the real estate sector and pushed many architects, designers, and drafters to look for work in advertising agencies. Although sheer economic survival was at first the prime reason for their taking on advertising assignments, these gave them an unimaginable degree of creative freedom in the real world. This article analyzes how the phenomenon unfolded in Arts & Architecture, presenting a selection of advertisements published in wartime issues of the magazine in which architectural drawings played a central role. With the sole main purpose of achieving attractive and thought-provoking visual results, for a short period of time the journal’s advertising pages served as a research laboratory in which architects could unleash their imagination and envision the constructions of the future that they would build when the war was over.

Año de publicación:

2020

Keywords:

• Advertising
• Postwar
• Future
• Arts & Architecture

Fuente:

scopus