Ecuatorian banana industry and food import companies in Spain: a joint venture. Economic and financial feasibility analysis

Abstract:

Through a financial study it was determined that the appropriate legal framework exists for the implementation of Joint Venture of a banana company between Ecuador and Spain. The results indicated that the amount of investment necessary to form a strategic alliance between a banana industry in Ecuador with a food importing company in Spain is not decisive for decision-making, since once the price of bananas minimally exceeds the profitability threshold ($14.5) required by the market, the investment is amortized in very fast terms.

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