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Educational TV experience in Ecuador in the framework of the pandemic

Abstract:

The global emergency caused by the Covid-19 pandemic disrupted several contemporary social processes, including school education. This article analyzes the construction process and the impact of an Educational Television initiative developed from Communication training in the university environment, as a support to the non-presential children’s educational process, whose receivers are children with low possibility of Internet connection. The study had a descriptive character, with the purpose of examining each of the stages of preparation, implementation and evaluation of the audiovisual products distributed weekly by open television signal. The results highlight the academic gains in the educational-communication training of future professionals, as well as the foundation of an educational television production process and, finally, their scope in terms of social responsibility. The conclusions show the need for an educational process supported by the media, reflective and flexible to changes, which promotes current techniques such as storytelling and the optimization of resources as a proposal for innovation and sustainability.