Efectividad del marketing de influencers para posicionar pymes dedicadas a la venta de prendas de vestir en Guayaquil

Abstract:

This article aims to analyze the effectiveness of influencer marketing and give recommendations to SMEs that use it. For this, different theories such as Skinner's behaviorist and Veblen's social psychological, among others, were investigated. This was possible to establish the appropriate demographic profile of the influencer that companies must use.

Año de publicación:

2020

Keywords:

• Comercializadora
• Farmacéutica
• Creación de Empresas
• PROYECTOS DE FACTIBILIDAD

Fuente:

rraae