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African and European roots of multiculturalism in the consumer behavior of American blacks

Abstract:

This review traces the development of African and European value systems as evidenced in the consumer behavior of American blacks. Using the concept of multiculturalism, an explanation is given as to why there is confusion in the literature over cultural integration versus cultural distinctiveness.

Año de publicación:

1985

Keywords:

    Fuente:

    googlegoogle

    Tipo de documento:

    Other

    Estado:

    Acceso abierto

    Áreas de conocimiento:

    • Estudios culturales
    • Comportamiento del consumidor
    • Ciencia social

    Áreas temáticas:

    • Grupos de personas
    • Cultura e instituciones
    • Vestuario y apariencia personal

    Contribuidores:

    JD WilliamsJD Williams