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Effects of COVID-19 in Portoviejo-Ecuador: Realities and expectations for autonomous trade and tourism

Abstract:

The outbreak of the pandemic led to the slowdown of almost all productive activities in the world, due to isolation and confinement measures ordered by the authorities of the countries, so that contact between bidders and applicants was limited. This research aims to analyze the immediate effects of COVID-19 in the autonomous trade and tourism sector in the city of Portoviejo-Ecuador. The research had an exploratory, documentary and field scope, a non-experimental-transversal design and a quantitative approach. Surveys were applied to a sample of 157 merchants, 747 consumers of goods and services and 113 tourism operators. The results show that, due to the pandemic, self-employed merchants and tour operators stopped receiving income due to changes in the consumption habits of their clients and due to sanitary confinement measures, the lack of cbkp_redit and inadequate marketing systems worsening the situation. of products and services. It is concluded that the businesses and tour operators that used information technologies for the commercialization of goods or services managed to maintain a certain stability during confinement, which in the short and medium term can contribute to changing consumer habits.