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Alcances y logros económicos y financieros en las empresas de servicios de salud del Distrito Metropolitano de Quito, como resultado de la aplicación del marketing directo.

Abstract:

Direct marketing is a mechanism to interact directly with customers and there are involved several tools that benefit both sides: organizations and customers, allows saving time and money, and offers a range of products and services for consumers although there are several disadvantages such as lack of reliable databases, among others. The data collected in this research is qualitative because is focus directly to users and health care companies such as hospitals, community health centers, etc. The results will be shown through data collection techniques such as interviews, which are made to these institutions people who know the subject or apply this mechanism to advertise, and surveys that are made for health care businesses and Quito´s Metropolitan District users. This research is directed toward qualitative data, because the main objective is to know if health care companies apply direct marketing or not, and whether users prefer to receive information through direct marketing tools.