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Alimentación fuera del hogar, consumo y preferencias de la población de Cuenca sobre la restauración comercial

Abstract:

The objective of this research is to determine the consumption preferences of the population outside the household in Cuenca city and the factors of influence. For which, a sample of 1,000 individuals randomly selected in the Historical Center of the city of Cuenca was selected, all of them older than 16 years of age, with a similar percentage between men and women. A survey was applied, including Eighteen closed questions and two open questions. The results were processed according to sex and age groups. For the analysis, statistics test were applied such as Student t, Anova or Chi square, depending on the attributes of the variables. In conclusion, it has been determined that there is a high level of preference for consumption outside home during the weekends, being the quality of the product and the restaurant the most influential consumption factors intrinsically with consumer factors being more influential the quality of the product and the restaurant.