El impacto en percepciones y expectativas turísticas de un destino proyectado en séptimo arte. El caso de Río

Abstract:

The concept of film tourism has gained increasing significance among practitioners and academics in the tourism industry. Although numerous studies have analysed the impact of film in destination images, researchers have excluded animated film, despite their similarities. The reasons why some films influence tourists’ perceptions and expectations of a destination, and are also used by tourism practitioners to leverage their chosen destinations in the competitive tourism market, depend primarily on factors such as emotional engagement, and genre and production values, as well as secondary considerations such as high market penetration, accessibility and increasing consumption. This study explores how tourists’ perceptions and expectations in regards to Rio de Janeiro were influenced after the intervention of the animated film Rio (2011). Tourists’ perceptions are seen in this study as evaluations of cognitive …

Año de publicación:

2014

Keywords:

Fuente:

google