Regresar

Elaboración de un plan de marketing destinado a las microempresas para el uso de redes sociales como herramienta de publicidad para lograr la captación y fidelidad de clientes

Abstract:

In the present work we are going to present the present development trade that comes making through the social networks on the part of the enterprise world. To occur to know by means of them is very simple and these have been being managing to back disappear those existing barriers of communication for years. The knowledge acquired in this process were compiled on the basis of one varied and ample information, contextual as much statistical, this way we will express to them as marketing and the Internet have been associated to be a true manager of communication and changes. Our mission through plan of elaborated marketing will be to serve to them as guide like Vista put in map for the person who initiates operations in the denominated micro company and that does not count on the budget for traditional daily publicity. On the other hand, we want to expose that a suitable very well applied strategy could help to catch the attention of the consumer towards the micro company by means of virtual route, and as well, to generate greater familiarization with the establishment and satisfaction to him to find what wishes in these means. It is for that reason that is written up in detail how it is the present approach of the micro company and its surroundings. Also, one is including the data collection by means of the use of the survey to have a vision of the situation that habitually the microindustralist at the time of thinking about promoting itself lives. In addition is the idea of promotion by Facebook and to twitter in our country for the impulse of products or services. Finally, manual saying will contain the explanation of the creation of accounts of the two social networks before mentioned with its respective illustration, since they are visited in our country