Elaboración de un plan de negocios para la creación de una empresa de venta de programas nutricionales en línea para clientes individuales en el Ecuador

Abstract:

The present project aims to demonstrate the feasibility of a business plan for the creation of a company, which will commercialize nutritional online plans in Ecuador. The viability of this investigation was proved by means of a specific analysis of the macro environment and commercialization of products and the online services industry. Also, a qualitative and quantitative analysis was conducted in addition to a very detailed marketing plan, and a financial and commercial plan. This project looks forward to helping people not only to have good aesthetics, but to generate eating habits and total awareness of how people should eat in order to battle and avoid sicknesses like obesity, hypertension, and diabetes. It is important to mention that the service this project is looking to offer is integral due to the sports support that will be offered with each nutritional plan in order to find the perfect balance in the search of having a healthy life style. For these reasons, a complete and personalized mobile application and a web page will be developed. The initial investment for this project will be with the researcher himself resources, and the other part will be obtained from a bank cbkp_redit. After the financial analysis was conducted, the Net Present Value of $ 34.721.20 and the Internal Rate of Return of 42, 86% were obtained, which indicate that the present business plan is viable.

Año de publicación:

2018

Keywords:

• VENTAS POR INTERNET
• ORIENTACIÓN NUTRICIONAL

Fuente:

rraae