Emotional marketing strategy for the promotion of gastronomic services premises in the city of Bahía de Caráquez (Ecuador)

Abstract:

Gastronomy has become today an important engine in the tourist economy. One of the aspects that most attracts diners is the way restoration businesses show, promote and live memorable experiences. In this aspect emotional marketing is creating good returns. The objective of this research is to develop emotional marketing strategies for the promotion of local gastronomic services in the city of Bahía de Caráquez (Ecuador), whose culinary identity differentiates it from other corners of the Ecuadorian coast. The investigation was carried out by means of the analytical method, which contributed to differentiate the experiences and emotions of client behavior of the premises of this type of services; the techniques that will be used were the survey and the observation. It is expected to contribute with an emotional marketing plan to strengthen the visibility of local gastronomic establishments, increase the arrival of …

Año de publicación:

2020

Keywords:

Fuente:

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