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Amor propio: campaña de comunicación para erradicar el Body Shaming

Abstract:

The proposed communication plan intends to make society in general aware of the magnitude of the problem of body shaming in children and teenegers, through a change in its communication, where responsible or causal reasons are not sought. of the problem, but rather that the members of society can contribute in a positive way to eradicate this bad practice that we have carried out since ancient times. Through the investigation, it was possible to identify their current perception on this subject, the solutions from their point of view and their media consumption on social responsibility communication campaigns. Keywords: STRATEGIC COMMUNICATION PLAN, BODY SHAMING, DIGITAL MEDIA, COMMUNICATION