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Entrepreneurial Intention in University Students in Ecuador

Abstract:

This study analyzes the entrepreneurial intention in a sample of university students in Guayaquil, Ecuador. The Theory of Planned Behavior proposed by Azjen is used as a theoretical model. The questionnaire used for data collection was based on the work of Liñan and Chen. The structural equation model showed that the constructs entrepreneurial attitude, subjective norm and perceived control show a positive influence on entrepreneurial intention. Therefore, the study of the Theory of Planned Behavior is valid in the context of university students.