Estrategia de branding 360° a través de la comunicación visual y el artvertising para posicionar el arteterapia en Quito caso Kano Arte-terapia

Abstract:

This project is the culmination of a 360º Branding Strategy that uses Visual Communication and Artvertising resources, in order to launch "Kano Arteterapia” as the first Psychological Therapy Center through Art Therapy in Quito, Ecuador. Love for art coupled with the conviction of helping others, is the foundation for the creation of “Kano Arte-terapia”, a center that is looking to open its doors in 2017. It aims to position itself as a new and different approach to psychological therapies developed for children, young people and adults; which hopes to become a preventive model that develops humanistic and artistic tools to facilitate the process of personal growth and social adaptation, more than just solving psychological imbalances produced by various causes. The Studio will be inaugurated in Quito in June of 2017. It must be emphasized that these kind of therapies have a high impact in European countries rather than in America and Latin America; currently, there are only two places clearly dedicated to these activities in Chile and Argentina. This is the reason why it is necessary to generate a huge impact during the launch and positioning in order to generate long term customer relationships related to holistic and artistic processes. Due to the economic crisis between the last two years, various models of entrepreneurial businesses have grown, so that every time there it is a better acceptance of different options in all areas of the traditional Ecuadorian people have been in search for a new natural lifestyle, from food to spiritual practices that lead to a quieter and meaningful life. The target audience defined for this new market niche are mothers and fathers between the ages of 28 and 45, who live in the city of Quito and are mainly looking for the best choices that procure a better quality of life for their children, in the present and future.

Año de publicación:

2017

Keywords:

• BRANDING 360 GRADOS
• Arte-Terapia
• ARTVERTISING
• Comunicación Visual

Fuente:

rraae