Estrategias de Marketing que contribuyan al desarrollo de las PYMES del Cantón Milagro.

Abstract:

In Milagro, in recent years, business competitors with a high economic power, which possess a better infrastructure that allows them to provide a better customer service, have entered to the market, which has generated competitive advantages over the PYMES of this sector that are able to notice that their incomes are not the ones they expected. Thus, it is proposed as an objective, to reinforce the cost-effectiveness of the PYMES through the design and the application of competitive strategies that allow the consolidation, growth, and development of the small and medium sized businesses of the sector. It was applied a quali-quantitative research, implementing some interviews. Having as a base the data collected, it is concluded that the businesses are in the middle of a developmental process and that the strategies which are been applied are not providing them the expected results, limiting them when counteracting the local and external competence. The micro-entrepreneurs do not possess knowledge related to the benefits that are offered by the government to support the development of their business; thus, those benefits are been wasted. It also can be inferred that the people who run their own business related to the size of (PYMES) have not been benefited by the governmental politics, managing a traditional administrative system; in other words, they do not implement innovative strategies which respond to the changes in the market.

Año de publicación:

2016

Keywords:

• RENTABILIDAD
• Competitividad
• Pymes
• Estrategias De Marketing

Fuente:

rraae