Estrategias de marketing en la gestión de inscripción: correo directo y ayuda financiera

Abstract:

The increase in private institutions of higher education has led to the commercialization of higher education, which has increased the competition between the institutions that provide this service. Universities have an economic need to recruit new students and retain the ones that they have already admitted in order to remain profitable and have the funds to continue offering their educational services. The two mainways that institutes of higher education attempt to entice students are through direct mailings and financial aid. They strive to reach the students that are most likely to be eligible for their institution and offer the most qualified students attractivefinancial packages that will sway them towards choosing their university over another. The following article describes and analyzes these recruitment processes in the higher education sphere.

Año de publicación:

2019

Keywords:

• marketing;educación superior;ayuda financiera
• Marketing;Higher Education;Financial Aid

Fuente:

rraae