Estudio de factibilidad para la creación de una empresa importadora de envases de vidrio para la comercialización en la zona centro del país.

Abstract:

This research has aimed to develop a feasibility plan to determine the feasibility of implementing the importer of glass containers in the city of Ambato witch is the main commercial city in the center of the country. To support the study has been considered an analysis of environment, because market analysis , administrative , commercial and financial viability. Among the most important results it has been identified that there is an unmet demand in the central region of the country as the " mipymes " located in the area have direct marketing options where purchased inputs - glass products for their respective industries. The importer of glass containers has no direct competition in the sector which generates a competitive advantage over it. Products - supplies glass imported from China at affordable prices , hoping in this way to capture 5% of the unmet need that for the year 2016 are 191,168 units the same that will be distributed in 7 different models obtained during the market research...

Año de publicación:

2015

Keywords:

• COMERCIALIZACIÓN
• EMPRESA IMPORTADORA
• ENVASES DE VIDRIO
• NEGOCIO INTERNACIONAL

Fuente:

rraae