Estudio de mercado para la comercialización de operaciones oftalmológicas refractivas para pacientes de la provincia de Pichincha, Ecuador, en la ciudad Santiago de Cali, Colombia

Abstract:

The opportunity to create wealth in countries not encouraged by itself, is created at the microeconomic level, where perfect working practices and business strategies, where marks a critical role quality macroeconomic business environment which they operate, this set of features contribute to the generation of competitive advantage of a country, which makes it different from another, as said Michael Porter in his book “Competitive Advantage of Nations” Based on this theory, this paper is to demonstrate the feasibility of marketing a service that is offered in Ecuador, but for different conditions of productivity Colombia has developed a better way, allowing you to offer it at a lower price. This service is refractive eye surgeries, specifically to take Pap smear in the city Santiago de Cali targeting patients in the province of Pichincha. Chapter I set out the definitions of refractive errors, what are the symptoms and causes, and explain the functions of the eye to better understand at what point an error of refraction…

Año de publicación:

2015

Keywords:

• CIRUGÍA CON EXÍMER
• OFTAMOLOGÍA
• Turismo Médico

Fuente:

rraae