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Analisis de responsabilidad social empresarial: caso empresa de Servicios de Alojamiento Hawai, 2018 –2019.

Abstract:

Hotel Hawai is a company dedicated to the accommodation service and has two establishments, one in the northern sector and theother in the south of Guayaquil, employing 34 people directly and around 560 indirectly. It has been on the market for 15 years. The Directorate carries out activities that it presumes are Corporate Social Responsibility, but possibly these activities do not fall within what is required by the management of corporate social responsibility, so it is necessary to characterize these activities to categorize them as socially responsible. The objective of the research is to determine the influence that corporate social responsibility exerts on the economy of the workers of the Hawai hotel in the city of Guayaquil. The methodology followed includes a quantitative, descriptive and explanatory approach, in-depth interviews are conducted with the company's employees, the sample was chosen through the non-random method and for convenience. Once the investigation is completed, it must be recognized that with its employees, the Hawaii hotel uses CSR practices, and thanks to this, its employees enjoy solvency, it has achieved their loyalty and has supported them by training them to strengthen their capacity and improve their income, however, it does not practice actions that contribute to the care of the environment (water, energy and recycling), in addition there have been no actions that favor the community, from these findings it can be concluded thattheHawaiihotelis not socially responsible in the broad sense of the concept.