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Ethical and responsible food and beverage marketing to children and adolescents

Abstract:

By Jerome D. Williams, PhD, Professor, Rutgers Business School-Newark and New Brunswick and Minette E. Drumwright, PhD, Associate Professor, University of Texas at Austin changelabsolutions. org I nplan. org investigate the perspectives of the various parties engaged in the debate regarding ethics and food and beverage marketing—the industry, the public health community, and the academic community. The second study is an analysis of websites of marketing communication associations regarding content related to targeting children generally and specific issues related to childhood obesity or children’s health. The third study uses the KLD Social Ratings Database to examine the performance of food and beverage companies participating in self-regulatory programs and compares their performance with their competitors that are not participating in self-regulatory programs. We conclude with a discussion of our findings. self-Regulatory Efforts of the Food and beverage industry During the past few years, the increased criticism and scrutiny related to the obesity crisis have prompted the food and beverage industry to become actively engaged in attempts at self-regulation to encourage more responsible and ethical practices. Many companies already have committed to various pledges through a variety of initiatives, including the Children’s Food and Beverage Advertising Initiative, the International Council of Beverage Association Guidelines on Marketing to Children, the International Food and Beverage Alliance Global Policy on Marketing and Advertising to Children, the EU Pledge, the Canadian Children’s Food and Beverage …