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Euphoria and anger analytics. The government of the passions in contemporary capitalism

Abstract:

Nowdays the euphoria and the wrath wander around between the crowds like ambiguous oscillations of fear and hope, passions that in the far modernity of the baroque, Spinoza classified how fluctuations of moodtriggered by inconstant affective of joy fulness and sadness. During capitalism's development the fear and the hope left to be effective passions for carrying out the steering of the masses. Both werere placed by the euphoria and the wrath, segmentations of affectives frequencies that dominate the socialflows with the objetive of getting higheryields in the capital concentration.