Analysis of the Ecuadorian pharmaceutical market

Abstract:

The Ecuadorian pharmaceutical market it is characterized by a complex system of drug distribution. The objective of this research is to conduct an analysis of the pharmaceutical market in the country, the trend of marketing with or without a prescription, the price preferences as to the type of product and the state's relationship with this industry. Within the distribution system identified, 2 pharmaceutical chains account for 53% market share and 93.3% of sales in the past year. Referring to the type of drug, 69.6% of costumers consume brand name drugs and 30.4% buy generics, in a market in which only 6.85% of drugs are generics. There has been an increase in the price of brand name drugs of 12.5% in the last 5 years, compared to a raise of only 0.86% for generics.

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