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Analysis of the Social Identity Measurement of the Enterprise Founders in Ecuador

Abstract:

The social identity of the founders focuses on how individuals identify and understand themselves as entrepreneurs, it has been shown that the intellectual abilities and nature of leaders are manifested in the creation and management of their companies and the results that these get. The research defines a model adjusted by structural equations to measure the types of Darwinian, Missionary and Communitarian social identity of companies’ founders in Ecuador. In the application of the model, it is evidenced that there is an inclination of these founders towards missionary identity, followed by Darwinian, as pure identities, thus a significant percentage of the hybrid Darwinian/missionary is also obtained as a result (13.2%). It is evident that there is no significant difference between the variables gender, age, professional training and company sector, and the type of identity. Except between the missionary identity and the formation of the founder. The study shows the importance of relating the type of social identity with relevant business results such as the capacity for innovation in companies.