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Analysis of the demographic profile and tourist consumption in sporting events in the city of Quito. Case of study: Roger Federer

Abstract:

The development of urban tourism raises two important aspects. In the first place, tourism must have an impact on local development and, secondly, that the tourism offer should be diversified and complemented. At this juncture, the city of Quito opted to support a large-scale sporting event for the month of November 2019. From this proposal arose the need to measure the impact of the sporting event in the city and at the same time identify the real demand of national and international tourists. For this, surveys were conducted with 23 items that were grouped into 2 groups of factors: the determination of the consumer profile and the tourist economic consumption. Afterwards, data was obtained from Quito Tourism on the average media value of the event, with which a database was structured for a comprehensive interpretation. The results obtained strengthen the strategy for Quito to host several important events, in various aspects, in addition to sports. The economic impact on local businesses was significant and there was an important impact on the positioning of the city as a tourist destination.