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Analysis of the implementation of Augmented Reality as an interactive tool in American print media

Abstract:

This study analyses the way in which two print media in the American continent use Augmented Reality as an interactive tool. The use of Augmented Reality in printed journalism could increase the interactivity of users with newspapers, while attracting new audiences, to awaken their interest in the print press and thus expand their audience and market share. Five copies of Burnaby NOW (Canada) and Kids News (Argentina) are analyzed. It is concluded that the analyzed specimens add to the process of renewal and reinvention of the media ecosystem, motivated by technological transformations –from the infrastructural point of view– and cultural and social –from the superstructural viewpoint–, which not only disrupts the pillars of the profession, but also the stability and survival of the journalistic companies to which those media belong.