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Examining localization approaches for community health

Abstract:

We present a mixed-methods study that compares and contrasts two distinct localization approaches for imparting video-based health education to rural Indian populations. Prior research efforts in the Human-Computer Interaction for Development (HCI4D) community have emphasized the value of localization of educational content. Our research uses a combination of focus groups, interviews, and knowledge retention tests to deconstruct what localization means and how it might be incorporated. Our findings highlight how characteristics of localized videos shape the participants' viewing experiences. For development-focused organizations that leverage videobased learning, our study provides insights regarding the costs and benefits of distinct localization approaches, and offers design recommendations for producing videos that yield greater traction and higher information absorption.