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Experimental design with network effects for companies to enter in a monopoly market: Case study with undergraduate students in an entrepreneurial roleplay setting

Abstract:

This article examines the importance of experiments in the undergraduate learning process, as well as the use of game theory in experimental designs oriented towards competitive environments. For this purpose, an experimental design based on the theoretical model presented by Karlinger and Motta (2012) is proposed. The experiment was conducted with 24 Economics undergraduate from a polytechnic university (Escuela Superior Politécnica del Litoral). The students were organised to play randomly in two different scenarios. A linear probability model (LPM) was used to test whether there was a statistically significant effect for the experimental scenario on individual purchase decisions, as well as the subsequent entry of the company into the market. It was also found that other idiosyncratic characteristics, such as gender and knowledge of game theory, were relevant factors.