FINANCIAL STRATEGIES IN TIMES OF CRISIS FOR SMALL AND MEDIUM SIZE COMPANIES IN THE CITY OF TULCÁN

Abstract:

The main purpose of this research work is to design financial strategies to minimize the risk, in times of crisis, of investment in SMEs in the city of Tulcan. Under a qualitative-quantitative, bibliographic, field and descriptive research approach; empirical and scientific methods, information is gathered under documentary analysis, interview and survey to determine the current financial position of the SMEs of the city of Tulcan, facing the sanitary and economic emergency caused by COVID-19. Among the results obtained, it is possible to demonstrate that there are public policies that contribute to the economic resilience of the business sector, however, it has not been enough given the conditions of increased unemployment and extreme poverty, seriously affecting domestic consumption and therefore the decrease in income and economic recession of SMEs. It was also identified that most of this productive sector does not have a plan and the financial strategies are weak with respect to the social and economic scenario they face; fiscal, social and commercial arrears were revealed in the last year of the pandemic. Liquidity, profitability, investment and financing strategies are proposed, by virtue of the diagnosis made; for which, strategic objectives and follow-up and control indicators are formulated to mitigate the damage of the pandemic to the SME’s economy and revert the crisis situation into an opportunity for growth and development.

Año de publicación:

2022

Keywords:

• FINANCIAL STRATEGIES
• extreme poverty
• economic resilience

Fuente:

scopus