Facebook as a political communication 2.0 tool subject study: Official accounts of the presidencies of Latin America

Abstract:

Social networks are used in political communication to amplify the impact of the message and to interrelate with followers. Facebook is the most used worldwide to complement the communication strategies of the official accounts of the Presidencies of the Republic in Latin America and to maintain a bidirectional, interactive and direct communication with its followers.

Año de publicación:

2018

Keywords:

• Policy 2.0
• internet
• SOCIAL NETWORKS
• Political communication
• DIGITAL COMMUNICATION
• Interactivity

Fuente:

scopus