Facebook as a social media marketing tool in times of pandemic (Covid-19)

Abstract:

Facebook is the social network with the greatest interaction for the promotion and commercialization of goods and services, so the “user” is the main protagonist, being influenced by the comments and opinions that are generated in this network. The objective of this research was to determine the use of Facebook as a social media marketing tool in the promotion of goods and services in times of pandemic. A descriptive, documentary-bibliographic methodology was used, displaying a particular case of analysis through the design of a Fanpage for the promotion of goods and services offered by micro, medium and small companies (MSMEs) in the province of Manabí. The results obtained determine that Facebook, as a social network, impacts the purchase decision, allows promoting promotion strategies as an interactive link between companies and consumers. It is concluded that social networks are strengthened in times of pandemic as a result of the declared social confinement in the world.

Año de publicación:

2021

Keywords:

• facebook
• SOCIAL MEDIA MARKETING
• E-comerce
• covid-19

Fuente:

scopus