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Factibilidad para la comercialización de concentrados de frutas con envase de Tetrapak en conservera del Guayas al mercado español

Abstract:

The present work is sustained in the feasibility realizes for the commercialization of concéntrate of fruit with packing tetrapack in the company Conservera of Guayas towards the Spanish market. The current situation of the domestic market was studied in term of the commercialization and exportable projection of concentrated juices of fruits by an innovative packing like it is the tetrapak towards the Spanish market. With the results of the project we will obtain the corporate growth of the above mentioned company and will extend his coverage on the Spanish market, maximizing this way the social contribution in his squares of work and growth in knowledge to his human talent, managing to satisfy this way the needs of the clients on having consumed a natural product that one finds in ideal conditions of quality and conservation for his health. The aim is to be able to be pioneers on the market that we develop, improving the image of the national and international company, promoting the innovation and the competitiveness of those who follow closely the development of this company.