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Factors that determine the sustainability of women-led entrepreneurship and virtuality

Abstract:

The research is part of the research project of the Catholic University of Cuenca, for the observatory of social phenomena that belongs to this center of higher education, framed in the line of entrepreneurship and innovation. The gaps and inequalities that women have faced due to the conditions imposed by societies for many years, have disadvantaged their desire for growth and self-improvement, generating a deep desire in women to initiate entrepreneurial projects. The research methodology is located in the positivist paradigm, quantitative approach, descriptive type with a field design, the population was represented by 117 women entrepreneurs in the provinces of Cañar and Azuay. The data collection technique used was an instrument divided into sections, the first one composed of dichotomous questions, while the second one was a questionnaire with Likert scale questions.