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Fair trade and commercial management: An analysis of the fair trade stores management in the city of Quito - Ecuador

Abstract:

This article examines how stores that promote fair trade in the city of Quito are managed. It starts by contextualizing the fair trade movement. Then analyzes the current commercial conditions under which the stores operate. It ends by determining the existing relationship between these stores' commercial management and their use of ICT. The final goal is to pose commercial management strategies based on ICT that would contribute to improving the position of these stores in the competitive market.