Formulación del plan estratégico de la empresa Seinpack CIA. LTDA., en la actividad de soplado de envases de plástico, orientado a optimizar las ventajas competitivas
Abstract:
The Formulation of this Strategic Plan has the main purpose of trending the development of Seinpack Cia. Ltda., into its economic activity with relationship to the blow of plastic bottles in the local market. The enterprise needs to manage and improve its processes with a different perspective in order to grow by maintaining its strategic goals that would let to renew and encourage its organizational performance. The development of this study begins with the recognition and analysis of the factors that play a role around the company, above them all, the ones that have a close relationship with the financial and economical aspect that pretend to evaluate the strengths, opportunities, weakness and menaces by using the correspondent matrixes in order to set their relationship and its strategic synthesis.
Año de publicación:
2015
Keywords:
- Empresa
- Economía
- MAESTRÍA
- Administracion
Fuente:

Tipo de documento:
Master Thesis
Estado:
Acceso abierto
Áreas de conocimiento:
- Gestión
- Ingeniería de manufactura
Áreas temáticas de Dewey:
- Dirección general
- Servicios de oficina