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From exclusion to inclusion: An introduction to the special issue on marketplace diversity and inclusion

Abstract:

Geraldine Rosa Henderson is Associate Professor of Supply Chain Management & Marketing Sciences (e-mail: geraldine. henderson@ business. rutgers. edu), and Jerome D. Williams is the Prudential Chair in Business and Research Director, Center of Urban Entrepreneurship & Economic Development (e-mail: jeromew@ business. rutgers. edu), Department of Management and Global Business, Rutgers Business School, Rutgers University. straightening (or relaxing the curl pattern) of naturally tightly curled hair, whereas the latter is used for adding curl (and body) to hair that would otherwise be naturally straight. Although both of these products may be offered for sale at such retailers as supermarkets, mass merchandisers, and drugstores, the assortment (or relative weight of the mix) of these products should change according to the prevalence of straight-versus curly-haired customers who frequent a particular …