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Fuzzy logic for the performance assessment of the innovation management in tourism

Abstract:

The innovative performance of companies has been studied quite extensively for a long period of time. However, the results of those studies have not yet led to a generally accepted indicator of innovative performance or a methodology to assess Innovation Management. This paper assumed the multidimensionality of the Innovation Management as an outcome of complex interactions. Because of this, it is proposed a design of a methodology to assess Innovation Management based on principles of the Fuzzy Logic. The established methodology stages constitute a guide to develop Innovation Management assessment. In the research development, it was necessary to contextualize, in the conditions of the touristic sector, the theories, models and systems used in the analyzed subject. © 2012 Springer-Verlag.