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Galician spas in facebook

Abstract:

In Spain, Galicia is considered one of the best-rated regions in reference to Thermal Tourism. This is because of its medicinal and mineral waters and the quality of its thermal places. In this regard, the ICT have contributed positively to improve the online presence of spas. The research tries to bring together two elements: four Galician spas—one for each region—, and social media—Facebook—, in order to determine how those could improve their online visibility. LikeAlyzer is the online tool used to make the present analysis, since it allows assessing a series of interesting values. Also, it can analyse the effectiveness of websites, detect problems, and provide solutions for covering gaps.